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The parody network became such a cultural phenomenon that in 2017 ESPN launched an annual “ Ocho TV” day, featuring events like the National Stone Skipping Competition and World Sign Spinning Championship.
In the 2004 comedy Dodgeball, Vince Vaughn’s group of misfits face off against Ben Stiller’s crew of hulking weightlifters on a fictional channel called ESPN 8: The Ocho. The luxury convertible-which starts at more than $200,000-has switchblade doors and a retractable roof.Įven in a niche sport, it’s good to be the GOAT. The second and third showed glamorous shots of his latest car purchase: a McLaren 570S Spider. The first showed a trailer from a car dealership in Michigan.
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In November, he shared a series of stories with his 150,000-plus Instagram followers. A couple of months later, he signed the paperwork at Discraft’s headquarters in Michigan. McBeth agreed to that $10 million deal in July 2020 after hosting a paintball party for his 30th birthday. “That,” she says, “is how influencers turn social capital into financial capital.” The final step is to turn people into paying customers. The second is to bring them to a platform the influencer owns, such as a newsletter or podcast. The first step is to attract a big audience on a known platform, like Instagram or Twitter. “I think about it as a three-step funnel,” says Li Jin, the founder of the digital marketing platform Atelier Ventures who coined the term “Passion Economy” to describe how influencers monetize social media. Competitors in sports ranging from bowling to lacrosse have been able to amass riches by building their brands-and growing the games they love along the way. McBeth has carved out a lucrative career in a niche sport, in part as an athlete and in part as an influencer. I ended up having to buy the car with cash.” -Paul McBeth “Under occupation, I put ‘professional athlete.’ I guess they didn’t believe me because they wouldn’t let me finance it. McBeth’s endorsement income from Discraft alone puts him on par with Bears linebacker Khalil Mack, Jazz guard Mike Conley Jr., and Astros pitcher Justin Verlander. According to 2019 data from the athlete marketing platform Opendorse, only about 70 athletes in the world make at least a million dollars a year in endorsement deals. He has deals outside of disc golf equipment too, with the likes of Adidas and Celsius energy drink. McBeth also has sponsors for other disc golf gear, such as grip equipment and bags, and owns part of a company called Foundation Disc Golf that produces both products and content. In February, disc golf manufacturer Discraft announced it had extended McBeth’s endorsement deal to a guaranteed $10 million over 10 years. He is, undoubtedly, the most accomplished disc golfer in the world.īut except to a subset of hardcore frisbee fans, his more impressive accomplishments have come away from the course. McBeth has earned more than half a million dollars from his performances. In 2010, the PDGA championship’s total purse was $33,782 at this week’s event, the men’s winnings are expected to be upward of $150,000. He’s won the PDGA world championship five times and the United States Disc Golf championship twice. In the decade since, McBeth’s disc golf career has soared. I ended up having to buy the car with cash.”
“I guess they didn’t believe me because they wouldn’t let me finance it. “Under occupation, I put ‘professional athlete,’” McBeth says. Then there was his Ford Thunderbird that overheated every half-hour on the highway, and his camper van that he thought would save him money on hotels but ended up costing him at the gas pump.įinally, in 2011, after winning $4,000 for taking first place at the Memorial Championship in Scottsdale, Arizona, McBeth had saved enough money to buy a new car. It blew a gasket 30 minutes from his house.
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to Kansas City for the 2009 Professional Disc Golf Association (PDGA) world championships and almost all the way back. When he was 19, he found out a friend was planning to dump an Infiniti I30 in the scrapyard and offered to pay him $500 for it.
When storm clouds gathered, Paul kicked a metal bar to the floor as he tried to outrun the rain. The windshield was scarred, and the gas pedal was missing.
The doors were so dented they looked like topographic maps.
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The top of the SUV was sawed off and the side windows were smashed out. His dad had mostly used it to rock-crawl in the desert outskirts of Los Angeles. When Paul McBeth first started playing in professional disc golf tournaments, he’d crisscross California in his father’s 1978 Dodge Ramcharger.
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